by Jeffrey Pang
December 09, 2024
It has been a year an a half living in Osaka, crazy how time flies. I remember releasing the Plastic Fulvia just before leaving Toronto, a product that I could argue changed the trajectory of everything. At that moment, Luftverk grew exponentially, with the support of retailers around the world. At that moment, I developed so many behind the scenes processes for management that it became much more of a corporate job then a creative one. Huge projects like Cheatcode, and the CLYW collaboration definitely had its creative sides dont get me wrong, but the addition of moving to a foreign city, learning a new language, pursuing motorsports and delegating tasks behind the scenes with razor sharp margins meant for a lot of it I was on the brink of burnout. I questioned if I even still liked doing yoyo stuff at all, or if it was just to keep food on the table.
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by Jeffrey Pang
October 28, 2024
Crazy to think it has been 2 years since the original release of the Plastic Fulvia and Plastic 000. Both models as of now are pretty much sold out everywhere, and I knew it was about time to update both with a small batch of new colors as well as fix a few small issues with the first designs. I appreciate everyone who has reached out anticipating a restock of these - as the manufacturing process is very timely for sure so restocks can't happen as quick as I'd like.
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by Jeffrey Pang
September 25, 2024
In January, I released the AKURA MG, a yoyo made from Magnesium. This material has a very low density and I talked about how it performs more like a plastic than anything else. But what made that yoyo really special is the aesthetic. I loved the lines on that yoyo. The proportions with the chunky rims were just perfect. One of the biggest aesthetic challenges though were that after the ceramic coating the lines were quite subtle which hid the design.
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by Jeffrey Pang
July 30, 2024
Its wild to think that the Fulvia design is now 8 years old - originally released in 2016. This design was developed in titanium with the pursuit of rim weight and stability. So much has changed since then. 2024 was an interesting year with the challenges of moving to a new country while maintaining releases. Not many people realize but I often prototype yoyos for myself and they just never get released. Often they join the rotation of throws I have on the shelf, which never make it to production. The monometal 000 and Fulvia was exactly that - prototypes that I submited earlier this year that just never ended up making it to production.
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by Jeffrey Pang
June 26, 2024
Been a long time since I released much. A lot of things have been going on behind the scenes but a lot of it has to due with either financial or business legal stuff. Both that are not as interesting as I would hope but is definitely necessary going forward. I actually prototyped the initial plastic Stelvia design way earlier on in 2023, but only picked up working on it again at the start of this year.
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by Jeffrey Pang
January 12, 2024
It has been a while since Ive written much - the second half of 2023 was insanely busy with project management. Since the release of the plastic lineup, I had very little time to focus on the roots of what made Luftverk so exciting. I realized this was a huge problem - I needed to guide Luftverk back to it's roots of exploring new materials and build product lineups that told a story stemmed from exploration. I had done this with plastics last year but in 2024 I would like to also focus back onto some more products that use exotic materials. While being incredibly late to the party this recent project is Luftverk's first Magnesium ever, which was at first canceled and almost never released.
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by Jeffrey Pang
September 10, 2023
It has been nearly 4 months since Ive been in Japan, and 5 months since I left Toronto. Writing that out makes it feel short but in reality it feels like forever ago. The last launch of the Plastic Peak was an overwhelming experience. I felt so grateful to work with CLYW, a company I grew up with. When the World Yoyo Contest hit I didn't know what to expect, but I had started noticing a feeling of burn out after grinding out so many yoyo related projects and in a weird introverted way I was a bit reluctant to go.
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by Jeffrey Pang
July 25, 2023
CLYW is a Canadian brand that started in 2006. I was 14 at the time when I watched this new brand unfold on the Yoyonation forums. They released their first yoyo named the "Peak" with 50 pieces retailing for $85. Today, that yoyo has used asking prices north of $2500 making it one of the most insanely rare and expensive yoyos to date. This "OG Painted Peak" featured a custom painted surface by a Canadian airbrush artist named Levi. Overtime as the Peak was impacted or dinged, the paint would chip off meaning there are only a handful of units in the world that survived in mint unused condition. Later versions would be released in more durable anodized finishes, but these first 50 "OG Painted Peaks"cemented CLYW into yoyoing history.
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by Jeffrey Pang
June 27, 2023
This one will interesting - since mine and Augie's relationship go a far distance back. Its also kind of a weird story of how like minded free sprits will seemingly eventually cross roads no matter how unlikely that is.
Growing up in what I like to call the golden area of competitive yoyoing I was blessed to be inspired by yoyoers with so much unique style. These players helped me stay hooked in yoyoing and I often wonder if I would have even stuck with it without them. Players like Yuuki Spenser, John Ando, Eric Koloski, Paul Han, Shinji Saito and of course Augie Fash were some of my favourites. Before there was a yoyo "meta" all these yoyoers had their own 1A style which is why I think fondly of this era.
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by Jeffrey Pang
May 07, 2023
2 Comments
Im writing to you from Bali, Indonesia. The last month has been insane, mostly filled with work related travels. I left Canada and I started off with California where I met up with Augie Fash for a titanium project we are working on. Then I ended up in Thailand for a bit with Brandon Vu for the massive Cheatcode release. It was fun to work with other people in the yoyo world who are good friends of mine. But I finally had some time to unwind a bit in Bali and focus on my own projects before I head to Japan and prepare for the World Yoyo Contest. At this point in Bali, I was waiting for the final production run of the a new model, the Hybrid Fulvia. I had it shipped here instead of Canada since it got a bit delayed.
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by Jeffrey Pang
February 23, 2023
Apologies if this writeup seems short. it has been an insane month of work, accumulating multiple 70 hour work weeks back to back. More than half of that work is comprised of plastic projects I have in the pipeline for 2023. So although it has been non-stop, it is work I have been enjoying quite a lot. Im trying to get stuff buttoned up before I leave Canada, so things have been all over the place. Back in December when the Fulvia hit the stores, this Triple zero was already in development. In fact - this was supposed to be the first yoyo released until I changed my mind in mid 2022.
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by Jeffrey Pang
January 25, 2023
December was such an insane month, it almost burnt me out. The amount of yoyos I had to ship out for the Fulvia release was insane, but on top of that being just a single person running Luftverk, it meant I was also dealing with invoicing stores all around the world and making sure the factory got paid in advance for shipments. All in all it was a slurry of spreadsheets and staying up late to pack orders every day.
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